Heritage Bank backs Creative Nigeria Summit to boost Nollywood

Heritage Bank backs Creative Nigeria Summit to boost Nollywood

Nollywood needs no introduction but many Nigerians may not know that the third largest film industry in the world started from very humble beginnings.

The same could be said about the Nigerian music and television industries, both of which managed to takeover the African continent with little to planning, finance and government support.

But as all three creative industries continue to fire, the federal government is hoping to take them one step further.

To help bridge the gap between Nollywood and the music and TV industries with financing specialists, international distributors and management firms, the Federal Ministry of Information, Culture and Tourism opened the Creative Nigeria Summit on Monday.

The free two-day event, which was also organised by Think Tank Media and Advertising Ltd and supported by Heritage Bank and its managing director Ifie Sekibo, was held at the Eko Hotel Convention Centre in Lagos.

The event enabled patrons to attend sessions and presentations on various themes relating to the ongoing challenges for all three industries.

Topics for discussion included the fundamentals of financing film, TV and music production, marketing film, TV and music production as well as information on the business and banking side of cinema.

The Creative Nigeria Summit attracted a who’s who of celebrities and creative industry wheeler and dealers.

Audiences were lucky enough to get to hear from guest speakers, including Kene Mkparu (Film House Group), Jason Njoku (Iroko TV), Alex Okosi (MTV Base) and Adeola Bali (Finance Expert) among many others.

The event ran from July 17 to 18.

At the close of the two-day summit the Minister of Information and Culture, Alhaji Lai Mohammed, commended Heritage Bank’s support of creative industries and its push to modernise the banking industry, outlined in this article.

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Source: Naija.ng

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