The initiative kicked-off in Lagos last Sunday, December 10, 2017 at the Police barracks in Falomo, Ikoyi, Lagos. Residents of the barracks were the first beneficiaries with gifts such as airtime, household appliances, food items and other souvenirs.
On Monday, December 11, 2017 MTN also continued the surprise also at the Lekki toll gate where commuters passing through the Lekki toll gate during morning and evening rush hours had their toll fee paid by MTN. They also handed several gift items to them as they drove by.
MTN’s General Manager, Brands and Communications, Richard Iweanoge said that the initiative is another of the company’s way of showing appreciation to Nigerians for their trust, loyalty and patronage through the years. He noted that the campaign is for all Nigerians regardless of their network affiliation.
He also informed that MTN has put all plans in place to ensure that the give back touches as many Nigerians as possible, as the Y’ello train will be moving around the country over the next two week, showing random act of kindness to them.
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