- Piaggios, commonly known as keke in local dialect, have become important means of public transport across the country
- In Thika town, a team of three gentlemen decided to up the game to a whole new level by building an entertainment system inside the three-wheeled motor vehicle
- Parlitoh, Duseh and Banito (their nicknames) came up with the idea to revamp their keke because they wanted to be unique
- It was also a strategy to beat fierce competition posed by other kekes, motorbike taxis and mini-buses
Taxi business can be tough, especially in busy towns where passengers have myriad means of public transport at their disposal.
Besides piaggios, commonly known as keke in local dialect, passengers can board a mini-bus or even ride on a motorbike taxi. The choice is absolutely theirs.
In attempts to beat that cut-throat competition for passengers, a group of three young gentlemen came up with an idea on how to stay on top of the game.
Edwin Kamunya Kuria (Duseh), Thomas Wainaina (Parlitoh), and Edwin Banito Msavare (Banito) wanted to do something that could make them stand out from the crowd.
So they decided to pimp up their keke by adding an entertainment system inside, painting it with graffiti and revamping the body.
According to Duseh, the vehicle's owner, they also wanted to increase the value of keke and make customers start appreciating it just like they appreciate high-end "mathrees" (min-buses).
"I bought it second hand at N945k then took it to Jua Kali for a body at cost of N71k. The interior cost N53k and artwork N60k," Duseh revealed during an interview with a local TV station.
Parlitoh, manager (conductor) of the three-wheeled vehicle, added that the vehicle is still relatively new in the market and not many people in Thika town have used it.
"It is not yet very popular at the moment, but there are customers who know it and appreciate it. Most of our customers are students and youth in general," he said.
Banito, the driver, on his part said one of the challenges they are facing is that because of how the keke looks, older people think it's only meant for the youth and therefore choose to keep off.
Some also think it's very expensive and go for the other kekes around.
"The fare is not different. For instance town service is N178 Those traveling outside Thika town will party with N713 and above," said Banito.
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