Christian Vieri in his playing days at different top club in the Serie A was regarded as a beast and also one of the most fierce and feared strikers in the world.
But the now 44-year-old, Bobo, as he is affectionately known - is living a rather different life.
Bobo enjoys his retirement life at the Miami Beach, where he treats fans to frequent (and hilarious) posts from his laidback life.
Vieri, who became the world most expensive player in 1999 when he moved from Inter Milan to Lazio for a record fee of £30m, is often seen on the beach, playing a game of beach soccer or footvolley.
His love for footvolley made him create his own annual tournament - the Bobo Summer Cup - for charity.
The tournament is set to return this summer with a number of star names.
Last year's competition attracted Serie A legends Hernan Crespo, Luca Toni and Alessio Tacchinardi.
Vieri is often spotted relaxing on the beach, sometimes just lounging around with his model girlfriend Costanza Caracciolo.
Also an actor, Vieri's girlfriend is 16 years younger than the former Inter striker and has appeared in a number of Italian shows and as a TV presenter.
She has a large Instagram following of her own, often treating fans to sizzling pics of her own.
Known as a playboy during his career, Vieri has settled down with his new girlfriend - although that hasn't stopped him hanging out with a flurry of beautiful women.
Vieri speaks perfect English having grown up in Australia - his family moved there when he was small and it was not until the late 1980s that Vieri returned to his native Italy.
The nickname Bobo that has stucked with him was given to him by his father who is a massive cricket fan and follows the sport to this day.
He even previously said that if he would not have been a footballer, he would have liked to have been a cricketer.
Vieri is sometimes spotted at Miami Heat basketball and has another great love in his life - eating out.
Whether it be fast food or fine dining, Vieri is very often pictured gathered round a table eating with friends.
Some of those friends are from his football days, with Veiri welcoming former strike partner Ronaldo to Miami in the past.
Retirement (and old age) can certainly slow some people down but Vieri keeps active as he stays fit playing footvolley, he has been seen snorkeling, swimming in his garden pool or jogging on Miami Beach.
The Italian is also a tennis fan and appears to have an endorsement deal with Nike - seemingly active from his playing days.
Alongside former rival Paolo Maldini he also created a clothing label, Sweet Years, although neither are involved with it anymore.
The retired pro owns a couple of restaurants in Milan and planned to open a hotel with Maldini in New York City - before selling the land at a huge profit.
The pair, along with a couple of other investors, had bought a site in the trendy Tribeca neighbourhood for $2.5m (£1.75m) in 2013 and managed to sell just two years later for $13.2m (£9.2m)
Vieri who is Italy and Inter Milan legend scored 236 goals in his career and was top scorer in Serie A and La Liga at different points in his career.
The striker won Serie A with Juventus in 1997 but had his best years at Inter, and he also works occasionally for beIN Sports USA in Miami as a pundit.
The strongest man in Nigeria - on NAIJ.com TV