How to write a company profile for a new company? Every self-respecting businessman should consider carefully this moment. Believe us, it plays very important role. Well, just follow these steps.
What is a company profile?
Put simply, this is a way to introduce your company professionally to the future customers. Here you can tell briefly about your services and products, current status etc. However, whether your company is new or experienced, you should create something original and interesting for your potential clients.
A business profile is a kind of a resume for your company. The entrepreneur should give all necessary information about hisher business and highlight a company’s strengths. When writing a company profile follow the rules of resume preparation. Try to tell briefly why people need to work with you. And specify as much as possible details about your enterprise.
How to create a company profile
This process seems very easy and simple. However, you have to do a lot of work to get a good business profile. Let’s consider these rules in more detail.
Firstly, give your basic information
Reading your profile people want to know what it is. That’s why you should specify a general information about your company. It can also show your orderliness and effectiveness. Be sure to specify the enterprise name, the year established, field of company’s activity, contact info, and your official website. If you have any additional basic details about your company, specify them too.
Your header for instance, could look like
ROCAD Construction Limited,
Central Office Suite No. 304, 3rd Floor, Kano House (CBD) Central Business District, Abuja;
(FCT) Federal Capital Territory, Nigeria.
Phones +234 70 3921 6695, +234 80 9933 1759
Ideas regarding your company
If there is any mission statement, write about it. Otherwise, describe your company history, your vision about it and guiding ethos. Describing your business, goals and methods you promote your company. It’s a kind of advertising. In many cases, a mission statement is legally necessary for some enterprises and should be specific. However, don’t limit yourself telling anyone else about your business. If you don’t want to alienate your potential clients, don’t overdo vague language.
Failed example of company description:
ROCAD Construction Limited is a forward-looking company. We translate into actions decisions that had remained unimplemented for years. Our willingness to solutions makes us the best construction company in Nigeria.
Good example of company description:
ROCAD Construction Limited is an experienced and talented team on bridges and roads building. We were incorporated and registered in Nigeria by the Corporate Affairs Commission on 4th July 2002. Although our work is multipurpose, we offer cost-effective and advanced solutions to our clients. The company’s services include innovative ideas, engineering design, procurement, construction and maintenance in the construction industry.
Explore more specific information
For this purpose you can consult with your secretarial or human resource staff to know up-to-date details in several areas. Probably, you don’t need all this information but it can simplify the process of corporate profile creation. You may need the next information:
- Number of employees;
- Turnover. Low turnover shows stability, but in any case it’s a good statistic to have on-hand;
- Catalogue of business activities. This means the fields that you work with;
- Exceptional equipment and specialties. For, example, if you are the only Nigerian company that produces very rare medicine, specify it;
- Your methodology and software used by you;
- Imports and exports;
- Amount of output you can handle Your future clients need to know if you are ready to meet their needs;
- Delivery statistics. How many products you deliver in a certain period
- Specify your accounts and clients. It shows your future clients if you work with companies like theirs.
You can’t write about all details in your company profile. That’s why filter all the data and decide what is necessary or what is not. However, save all information in one place for easy access. Maybe you will need it in the future.
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Explore other corporate profiles
Look through the business profiles of competitors and other enterprises of the same type. Pay attention to that profiles that stand out in all list. You can gather all information and just combine it.
Use precision and up-to-date information
Before you start to write your business profile, make sure that you have all necessary and real phone numbers, email, address and so on. Hire a staff to change and update information regularly.
Make it short and attractive
When thinking about how to write a company profile, remember that you're not writing a novel, it should be short and engaging. They just need to understand what they will get working with you. If they are interested, they will try to find out more. Experience has shown that flowery language doesn’t demonstrate your professionalism. Be simple and clear.
Don’t specify every client you've had in the last 5 years. Make this list short including only 5-10 best companies.
Try not to use jargon and general statements
One of the biggest mistakes when writing business profile is using professional jargon. Look at these fail company profile examples
Simulated annealing and RPCs have the necessary infrastructure to interface with our overseas servers.
Our company optimizes synergy, productivity, and innovation while diminishing losses.
And this is a good example
We store data safely in our servers at home and in our international offices.
Apply clean formatting
Unfortunately, many entrepreneurs forget one simple rule simplicity is a sign of good taste. Moreover, a simple design makes a reading much easier. Choose a format with lines and standard fonts to visually organize your corporate profile.
Tell why your company is decent
This is a kind of advertisement for your enterprise. Don’t hesitate to highlight your strengths and achievements. Specify all the numbers and awards. Make your profile creative but don’t exaggerate. It would be great to leave some reviews from your first clients. Highlight your uniqueness.
Well, these simple rules will help you to write good company profile. The only thing you need is effort. If you are only at the start of your business, consider all details. Any information in your profile should correspond to reality.