- The World Food Programme (WFP) launched a digital campaign to share Ramadan meal with the less-privileged
- The campaign utilises a mobile app, ShareTheMeal, through which people from different parts of the world can donate to vulnerable victims in the Middle East during and after Ramadan
- The innovative mobile app was launched in 2016
The World Food Programme (WFP) and its Goodwill Ambassador, Tunisian actress Hend Sabry, have launched an innovative digital fundraising campaign to share Ramadan meal with the less-privileged.
WFP’s ShareTheMeal app and Sabry launched “Share Your Iftar” to encourage smartphone users around the world to donate at the tap of a button in support of vulnerable victims of conflict in the Middle East, the News Agency of Nigeria (NAN) reports.
Iftar is the meal served at sunset in Ramadan to break the daylong fast during the Muslim holy month.
Through ShareTheMeal, smartphone users around the world can help families in need in Syria and Yemen by sharing their iftar, and donating to help those in need.
“Unfortunately, not everyone has the privilege to eat when the sun sets and children all over the world face hunger day and night.
“I am launching this campaign with WFP because I genuinely believe that the ShareTheMeal app gives every one of us the power to help them,” Sabry said.
During Ramadan, millions of families in Yemen and Syria do not know where their next meal is coming from, WFP said.
Conflict in the Middle East has forced millions of people to abandon their land, homes and jobs, putting them at risk of hunger or famine.
“I am committing to use the ShareTheMeal app to share my iftar every day this Ramadan and I will ask my friends, family and fans to follow suit throughout the month and even after Ramadan ends.
“It doesn’t get any easier than the tap of a button,” Sabry added.
By downloading the app and joining ‘The Table’, ShareTheMeal’s new monthly giving feature, donors can extend their charity beyond the Holy Month, supporting hungry families throughout the year.
As little as 15 dollars covers the basic food needs of a hungry child for an entire month, bringing vital support to some of the most vulnerable families in the world, WFP said.
Massimiliano Costa, head of ShareTheMeal, said: “Throughout Ramadan, we invite users from around the world to take action through innovation.
“Whether celebrating the Holy Month abroad or at home, ShareTheMeal not only allows you to give back with ease, but be connected to the community at large fighting hunger”.
The Table feature on the ShareTheMeal app enables monthly givers to follow their donation and see exactly how it is helping families in need.
Members are virtually connected with the people they are supporting through personalised updates and exclusive stories, as well as finding out what food different families have bought using their donations.
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Since its launch in 2016, more than one million people have joined the community worldwide and users have shared over 22 million meals with thousands of hungry children in some of WFP’s most critical operations, including Yemen, Syria and South Sudan.
NAIJ.com previously reported that the sum of N63.5 million was approved by the governor of Yobe state, Ibrahim Gaidam, for providing Ramadan feeding for the less privileged.
The development was made public in a statement released by the governor’s director general of press affairs, Abdullahi Bego.
The money would also reportedly cover the conduct of Tafsir during the Ramadan months.
Bego disclosed that the free feeding would be in 42 centers across the state’s 17 local government areas.
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