Our children deserve only the best products that we can buy on the market. The business of baby food in Nigeria is one of the most competitive in the market. The main problem here is that national companies are totally overshadowed by the international giants. Let’s take a look at why this is so!
Baby food companies in Nigeria analysis
For the last two years, Nigerian business was on the path of recovery from the impact of the economic recession in 2016. There were a lot of parents who switched to alternatives. The recession in 2016 forced a lot of small businesses out of business. In 2017, the Nigerian economy showed modest growth that helped Nigeria rise again.
The stabilization in the economy brought stabilization in business. Therefore, it increased the sales of 7% in 2017.
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Today, the biggest baby food company in Nigeria is Nestle. It occupies more than 43% of the market. The company’s strong lead is built on the international experience. It helped them become the biggest international brand of baby food. Nestle has been in the Nigerian market in for many years and their most popular products are Nan, Nestle Nutrend and Nestle Cerelac.
Baby food prices are expected to grow in 2018. The average forecast rate for this period is 5%. One of the leading factors for the development of this industry in Nigeria is the baby boom. Nigeria is quite a young nation with good marriage rates. It provides good opportunities for the development of the baby food industry.
Urbanization and aderitisng in Nigeria provides another great opportunity for creating businesses in the country. The growth of employment rate in Nigeria also facilitates higher sales. It encourages low-income families to buy quality food for their babies.
Top 3 most popular baby food in Nigeria
The first thing to know here is that the list of Baby food products in Nigeria is mainly provided by the international corporations. Unfortunately, Nigerian companies can’t provide serious competition to these companies.
1. SMA Nutrition
It’s one of the biggest players in the Nigerian market of baby food. The price for the products are quite high, but the diversity and quality meet the price expectations. The originated formula for the baby milk was created by Dr. Henry Gerstenberger who was the main ideologist of the company.
2. Aptamil from Danone
It’s one of the biggest baby food production companies in the world. This group was founded at the beginning of the 20th century in Barcelona. Danone great portfolio includes various brands of products, like Badoit, Aptamil, Volvic, Aqua, Evian. Over fifty percent of sales for this company come from the emerging markets. Today, the main factories of the company are in the Asia region.
It’s a Swiss transnational company that occupies over 40% of Nigeria market for baby food. In 2017, this company was ranked number 64 in the Top 500 of the Fortune Global. This company was created at the beginning of the previous century.
The main idea of the company for the last five years if the connection between farmers and factories. Therefore, they want to illuminate the middleman when they produce their product completely. This new strategy of the company was incorporated in 2013 after the great scandal that occurred with the Nestle division of the Chinese Qingdao city.
Can the situation be changed?
The short answer is yes, the whole situation is about to change with the end of the recession in Nigeria. Have you heard about Tommy’s Treats? It’s a new product in Nigeria that may provide a new sight for internal producers of baby food.
The initiative for creating a new type of products that specialized for Nigeria is not new. Now that recession has been ended and the modest growth of the Nigerian economy will provide new ideas for business in the country. Therefore, it will fill in the shells with Nigerian made baby food.
International baby food companies occupy at least two-thirds of the market. Moreover, the previous two years of recession brought new problems for baby food companies of Nigeria. That’s the reason why it’s almost impossible to talk about the list of baby food companies in Nigeria.
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