Actor and comedian Eddie Murphy is again the victim of social media murder after a website, Global Associated News, set Twitterablaze with reports of his death.
“Actor Eddie Murphy is reported to have died shortly after a snowboard accident earlier today – July 24, 2012,” read the article.
The site went on to explain that the Dr. Dolittle star had gone on holiday with family and friends in Zermatt ski resort, Switzerland when the “incident” happened.
“Witnesses indicate that Eddie Murphy lost control of his snowboard and struck a tree at a high rate of speed. Eddie Murphy was air lifted by ski patrol teams to a local hospital, however, it is believed that the actor died instantly from the impact of the crash”
Failing to notice the fine print disclaimer at the bottom of the page, social media users conveyed the death hoax causing a barrage of condolence tweets before the truth was finally unveiled.
Speaking to E News, Murphy’s representative confirmed that the rumor was indeed a hoax.
“Trust me, Eddie is very much alive and well…and definitely not in Switzerland snowboarding.”
Ironically, this is not the first time Eddie Murphy has been rumored dead. The same website published a similar story in February this year saying the actor met his demise in another snow boarding accident.
Murphy joins the list of celebrities who have experienced death hoaxes such as Charlie Sheen, Adam Sandler, Will Smith, Paris Hilton and Tiger Woods.