Kanye West is nothing if not ambitious. The rapper/designer/mogul has added a few more slashes to his name, as producer, writer and director of the experimental short film “Cruel Summer,” which had its premiere during a splashy party Wednesday night during the Cannes Film Festival.
The 30-minute short, inspired by West’s upcoming G.O.O.D. Music compilation of the same name, was projected onto seven screens inside a tented pyramid, designed to give viewers a fully immersive experience.
“Cruel Summer stars G.O.O.D. artist Kid Cudi as a thief of high-end sports cars who falls in love with a blind Arabic princess. But the princess’ father won’t allow the pair to marry unless the thief can help her see, so the hero must find a way to make it happen (metaphorically). The story is secondary to the pyrotechnics, with new music from West and a thumping surround-sound quality that makes a 3-D Michael Bay effort feel like an iPad short.“
The movie also feature the likes of D’Banj, Big Sean, Mr Hudson, Teyana Taylor, and Prince Cy Hi
Although the world premiere of “Cruel Summer” coincided with the Cannes Film Festival, it is not in competition or part of the official screenings. The film is now open to the public in Cannes