Airtel Africa is an affiliate of Indian largest mobile operator Airtel which carries out its activities throughout 17 African countries. The company’s network is so called GSM. It is valid worldwide, offering 2G or 3G according to the capabilities of the region.
November 18, 2010 the organization renamed itself in India in the first stage of the world rebranding strategy. Airtel created a new trademark, the name was written in lowercase. By the way, the branding was credited with the agency in London.
In March 2010, Airtel entered into a bargain by purchasing Kuwaiti mobile provider. Moreover, it was the second largest purchase abroad (compared with the way Tata Steel's bought Corus). Airtel rightly took the 5th place in the list of the most popular among customers wireless mobile operators (after successful purchase of Kuwait's Zain). The income of the firm in 2010 increased substantially: it has nearly doubled compared to the previous budget. Despite this, the net sales numerically fell much (by 41%).
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